Legere and his team, which now includes Layer3 TV CEO Jeff Binder, only mentioned Hulu and YouTube once during the entire event, as if these guys aren't already disrupting pay TV with IP-based bundles of channels. T-Mobile is known for largely getting rid of two-year phone contracts and helping bring back unlimited-data plans in wireless. Given that, unlike AT&T, Verizon, Dish, Comcast and others, T-Mobile doesn't offer home internet, whatever TV service T-Mobile offers will likely be heavily optimized for its T-Mobile ONE plan, which means plenty of downsampling to 480p over LTE connections.
It's no surprise to see T-Mobile bet more heavily on video.
This is a developing story, which we'll update with more details after T-Mobile's press conference at 11 a.m. EST. To fuel that, Legere also announced the Un-carrier has signed a definitive agreement to acquire TV technology innovator Layer3 TV, Inc.
T-Mobile has billed the service as a breakthrough for people who "love their TV, but they hate their TV providers".
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For example, place a 3D heart floating above someone's head, or use the arrow to point at an exact object you are talking about. All social media apps are working so hard to make their apps more attractive and user-friendly and also to compete each other.
What Layer3 does seems very different from the kind of mobile video entertainment synergy T-Mobile wants to provide.
"T-Mobile has always been a leader in mobile video - first, giving customers the freedom to stream as much as they want with Binge On and T-Mobile ONE, and then giving T-Mobile ONE families a free Netflix subscription included at no extra charge", a release from the company reads. "Together with T-Mobile, we're going to ditch everything you hate about cable and make everything you love about TV better".
The Layer3 acquisition is expected to close in a few weeks, at which point T-Mobile will actually start working on incorporating its technology in a new package.
Layer3 offers a full featured pay-TV service, including 4K video, but leases capacity from existing broadband providers to deliver the IPTV service.