Google officially closed acquisition deal of HTC

Google Planning to Design More Chips to Reach the Same Calibre as Apple, Claims Latest Report

Google completes its $1.1 billion HTC deal

The HTC deal marks Google's latest foray into the smartphone market, with its focus now on its Pixel high-end Android handsets.

As per some reports on livemint, Google plans to expand research and marketing, cut deals with more phone carriers and retailers, and move into new markets following the HTC deal.

The HTC engineers will remain in Taipei, turning Taiwan into Google's most significant engineering hub in the Asia-Pacific region. With all the I's dotted and t's crossed, Google now owns a portion of HTC, and is responsible for much of its smartphone design staff. Pixel isn't giving iPhone any trouble just yet, but that could change in years to come - and Google is now literally banking on this with its investment in HTC.

The rumors drifted around about a possible Google purchase of HTC for only a short time before the news was confirmed, but the details were a surprise. However, the deal could also boost Google's efforts in competing with Apple by making its custom chips with relative ease.

The all-cash deal covers a non-exclusive license for HTC's intellectual property from the company.

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On Tuesday, a new Google Daydream View virtual reality headset, Google Home Mini, Pixelbook 2-in-1 laptop and details of the Pixel 2 leaked.

Moving forward, HTC will continue to release its own smartphones, as well as operate its standalone Vive VR division.

Google will need to get one step ahead of Apple's hardware and software if t were to beat the Cupertino giant in the smartphone industry.

The company is still a minor player in terms of smartphones shipments, but the Pixel phones are aimed directly at high-end market players like Samsung and Apple. These products will likely be unveiled on October 4, but Google could have even more planned.

Osterloh added that with Google's hardware business now in its third year, the company remains "committed to building and investing for the long run".

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