In Cape Town, South Africa, they're calling it "Day Zero" - the day when the taps run dry.
For the past several months, Cape Town citizens have been told to drastically cut their water consumption, a tactic which the city says is starting to work.
On Tuesday, the city of four million moved its estimate for "Day Zero" to July 9 from June 4 due to a decline in water usage, and after the Groenland farmers association also released 10 billion litres of water from their private reservoirs into the Steenbras storage dam. He did not specify when that would take place.
Day Zero was previously set at June 4 and many retail stores have already placed limits on how much bottled water consumers may purchase at a time.
Water augmentation has become a hot topic of late, as many industries and the city are exploring viable solutions and methods of extracting water in a sustainable and affordable manner.
Neilson also attributed the push back to a "further reduction" in the city's weekly water consumption rate, which now stands at around 520-million litres per day.
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Residents being asked to limit their daily use of municipal water to just 50 liters (a little over 13 gallons) a day.
"We can not afford to slow down when the estimated Day Zero date moves out, simply because we can not accurately predict the volume of rainfall still to come, or when it will come", he said. A five-minute shower uses around 45 litres.
The government is anxious that if people can't conserve enough water to avoid the shutoff, there will be anarchy in the city, which is home to four million people.
South Africa has declared a national disaster over the drought afflicted southern and western regions, including Cape Town, which means the government could spend more money and resources to deal with the crisis.
This article was originally published by Business Insider.