The digital magazine subscription service that has been compared to Netflix charges subscribers $9.99 a month to access more than 200 e/print titles.
The interview is scheduled to start any moment now, so stay tuned for updates! Also in 2014, Apple acquired BookLamp, a service that distributed books in much the same way that Texture distributes magazines.
"The good news is both Netflix and Disney are great partners of ours and have been with us from the beginning", said Cue, once the laughter died down. As digital magazines like News Corporation's The Daily folded, it became clear that future wasn't panning out.
During his discussion at SXSW, Cue said things like white supremacy and hate speech don't have a place on Apple News- the platform wants to lean on the side of what Cue called trusted news sources.
"We're not after quantity, we're after quality", Cue said. At this point in time, any financial details of the deal have not been disclosed.
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Longtime iOS users may remember that Apple had a previous foray into the magazine subscription space: Newsstand. "We're not trying to just give you the most popular stuff for you but some of the articles that you should be reading".
It's no secret Apple isn't short on funds.
They had better be thinking bigger if they'd like to complete with market giants Amazon, Netflix and Stan however. Zinio for Libraries has since merged with RBdigital, from the Recorded Books company, and you'll need a new app.
In a statement on the company's website, Apple emphasised its focus on trustworthy news sources, a subtle dig at Silicon Valley rivals that have helped to spread false news and disinformation. Apple will also work with Steven Spielberg to bring back anthology series "Amazing Stories".
The company said it would bring back most of its profits from overseas to take advantage of a favourable tax rate in legislation approved by Congress in 2017.