Canada's biggest warehouse retailer, whose grocery market share has increased substantially over the last decade along with Walmart's, introduced online grocery delivery of non-perishables to us customers last October.
The expanded service allows the Bentonville, Arkansas based retailer to get its store shoppers to transact with the company online, where they spend twice as much.
Amazon is expanding its grocery delivery, and Walmart is right on its heels. Those deliveries will cost $9.95, with a $30 minimum.
Currently, Walmart Grocery Delivery is only available in Dallas, Denver, Orlando, Phoenix, Tampa, and San Jose. With Walmart being the US' largest grocer, the move may help the retailer fight Amazon from one of its strongest positions.
Reviews of the Walmart Grocery app - which customers have used mostly for pick up orders so far, rather than delivery - have been mixed.
The well-known store is also working to give shoppers peace-of-mind that their online shopping and home delivery experience will be as good as they need it to be.
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If placed by 1 p.m., orders will be ready within three to four hours, according to USA Today.
Walmart's dive into online grocery delivery continues its push to become a bigger player in e-commerce and take on Amazon. Those stores will be the first to introduce the program, Tom Ward, the vice president of Walmart's digital operations in the USA, said on a call with members of the media.
Amazon also is looking to leverage its own grocery footprint following its blockbuster $13.7 billion purchase of Whole Foods a year ago.
"No subscription, no price markups", Walmart wrote in its release, an apparent dig on Amazon which has increasingly tied grocery delivery into its Prime membership program. Walmart said more delivery companies will be announced later.
Powered by its more than 18,0000 personal shoppers and crowd-sourced delivery services, Walmart said it will be able to shop for and deliver fresh groceries to the doorsteps of millions of Americans.