Facebook announces new dating feature

Protesters brought an effigy of Mark Zuckerberg to Parliament after the social network boss refused to attend in person

Protesters brought an effigy of Mark Zuckerberg to Parliament after the social network boss refused to attend in person

"We're focused on helping people build meaningful relationships", he said, and "this might be the most meaningful of all".

To get to the dating feature, you'll simply tap the heart icon in the top right corner of your Facebook profile.

"But the initial functionality looks relatively basic compared to those offered by Match's services, so the impact Facebook has on the dating space will be down to how well it executes in this area", Mr Cordwell said.

With that pithy, offhand line, Facebook CEO Mark Zuckerberg addressed the elephant in the room at Facebook's annual developer gathering, F8.

"They'll have the option to discover others with similar interests through their Groups or Events. Your friends aren't going to see your profile, and you're only going to be suggested to people who are not your friends".

From there, their dating profile will be shared with other people going to the event who are also using the dating service.

The dating app, Zuckerberg said, is meant to help bring people together in long-lasting relationships, not random hookups.

The dating feature will not be forced on everyone. If users clicked yes, they could give feedback on the post. He profusely thanked the developers on the platform and announced that Facebook is re-opening app reviews so developers can keep moving forward.

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News of the social network's dating venture sent shares of online dating site Match Group, which also owns Tinder adn OKCupid, tumbling 22 percent Tuesday afternoon.

He did not divulge details during the conference, but stock in dating apps dropped significantly with the news. The feature will be a part of the main app and users will be able to opt into it. The feature will be called "Clear History".

Playing matchmaker shines a further light on the amount of personal user data Facebook has access to. Instead, they can input a phone number to register and login. The massive hack prompted new questions about privacy levels on the platform, incited a #DeleteFacebook movement by some users and sent Zuckerberg to the Capitol to testify for hours in front of members of Congress.

"Our executive team has already reached out to Facebook to explore ways to collaborate". But Facebook said this is not the case.

"We're flattered that Facebook is coming into our space - and sees the global opportunity that we do", Match CEO Mandy Ginsberg said in an e-mailed statement. Like Tinder, it'll use just your first name.

It's created Marketplace, where people can browse items for sale nearby, in a bid to compete with Craigslist and eBay.

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