"Male players have sworn and cursed at the top of their lungs, hurled and blasted their equipment into shards, and never been penalized as Williams was in the second set of the U.S. Open final".
The 23-time grand slam victor was fined $17,000 by the US Tennis Association over the incident but Williams is standing firm - saying she was fighting for the future rights of women players by publicly criticising the chair umpire Carlos Ramos for what she interpreted as double standards.
Serena Williams of the United States argues with umpire Carlos Ramos during her Women's Singles finals match against Naomi Osaka of Japan on Day Thirteen of the 2018 US Open at the USTA Billie Jean King National Tennis Center on September 8, 2018 in the Flushing neighborhood of the Queens borough of New York City.
The second violation also cost her a point in the match, sparking her renewed verbal attack on Ramos, a code violation which carried a $10,000 fine.
What happened: Facing a break point at the start of the second set, Williams hit a forehand that she celebrated with a familiar cry of "Come on!"
"I'm telling you right now, I don't cheat to win". In another rant at Ramos, complete with a wagging finger, she accused the Portuguese of being a "thief" and said "You will never, ever, ever be on another court of mine as long as you live". The 20-year-old rising star, while fighting back tears, said: " I just want to say thank you for watching the match".
"I don't use on-court coaching (where it's allowed at WTA tour events)".
But Osaka was somehow able to keep her composure and she closed out the victory with Williams still unable to gather herself.
She also called Ramos a "thief", asserting that he stole the point from her. Ramos then penalized Williams further, citing "verbal abuse". "I said, 'I want to be like her'".
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But, Serena, the six-time US Open Champion got bashed on Twitter by cricketer AB de Villiers for robbing Naomi from her moment of glory. And let's not boo anymore. U.S. Open officials rushed onto the court to examine the matter.
But the game will be remembered for Williams' meltdown and confrontation with the umpire and match referee. Watch select excerpts above.
"For me it blows my mind.This is outrageous". [INAUDIBLE]. He said I was being coached but I was not being coached.
But as USA TODAY's Christin Brennan points out, there are really only two questions that matter here: Was Serena Williams treated differently (and therefore unfairly?) And if so, why? Williams told them the whole episode "is not fair", and said: "This has happened to me too many times".
"When a woman is emotional, she's "hysterical" and she's penalised for it". Williams lost 6-2, 6-4 to Osaka in Saturday's final.
"I know that everyone was cheering for her and I'm sorry it had to end like this", Osaka said.
"It can't be a grey area anymore and maybe there has to be a supervisor that comes on to have the final say before you give a game away".
Williams won the next game, and continued her tearful remonstrations with a supervisor on the changeover.
'But you can not deny there have been a lot worse situations and I'm not going to name names.